20th Century FOX takes over Halo Merchandising

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Sean Bradley

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Up today over at Kotaku:

Fox Licensing will enter the strategic partnership with Microsoft -- which has generated more than $700 million in sales from the "Halo" franchise, with more than 14.5 million video games sold -- to expand the brand's licensing and merchandise program, retail distribution and worldwide presence with its target demographic of males ages 17-34.

Does this mean that there's still a chance in icy hell for the movie to be produced or does it just mean we'll be seeing Halo-themed coffee mugs and gummy candies in the future?

http://kotaku.com/gaming/that.s-what-frien...sing-269684.php
 
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What kind of sucks is that they will be making a lot Halo 3 Merchandise, I just don't really like the idea of that happening.
 
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