How involved are you guys with Peter Jackson on his "interactive" media?
I wish I could tell you exactly what it is, because it would probably help clarify it -- but I can't contractually -- but very involved. We're working with him very directly on it.
Can you even reveal maybe how far into the project things are going?
It's hard to say because it's a pretty unique project. It's not like a game, you know, where the engine is done, and, you know, whatever. It's a little complicated and when we reveal more, that'll be easier to understand, but I'd say it's halfway through.
So, is it even in a state where he can hand you a controller and say "try out the latest build?"
It has been for longer than he's had content for it. I'll put it that way.
I have a feelign he's talking about the ARG, and revealing the live action shorts through the ARG. That's the interactive game, not a video game. at least that's what it seems to me.
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