I say go with it. This going to be the most amzing game in the history of ever and gettin MC's mug on every thing will just help the game. Soon it will be race, MC for President. Supporting the No Man Left Behind Act!!!
Merchandising is fine and all, but the first time I walk down the cereal aisle at the grocery store and see 'Halo Grunty-O's' or something I'm gonna seriously reconsider how much of this stuff I bother to collect.
Yeah, and 7-11 had a deal with H2 to make MasterChief Slurpee's too. They even had a coupon inside the game case for buy one get one free 28 oz. Slurpee. But I wouldn't expect that to happen again.
For your Grunty Thirst!
When I looked up this image the description read:
To those offended by the cheapening of the Master Chief - live with it, this is popularity in the US.