It's funny, he has been doing this for years, and did the games as Optimus Prime before he did the chief, and yet every year, he goes to a game, and gets coverage like this, and the people on the websites act like he, or no one else has ever done it before. Kotaku talks about him every year, and every year they act like it's a new thing.
Is that just how short the collective memory of the internet is?