We have recently made a small but significant change from HTTP to HTTPS. What does this mean? Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection: Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information. Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected. Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits. What does this mean in a practical sense? 1) You don't get that annoying and sometimes concerning notice in the address bar of Chrome and Firefox telling you the site is unsecure, therefore making you worry unnecessarily. 2) Technically, the URL of the website has changed from HTTP to HTTPS and you should update your bookmark, although you will be automatically redirected if you don't.